FOR IMMEDIATE RELEASE
C.H.A.S.E for Life Gala
The original article can be found here: http://www.panachemag.com/Web/BeSeen/CHASEforLife/Viva_La_Chase_Gala.asp
Hundreds of the region’s business leaders and a host of New Jersey notables and luminaries attended a fund-raising gala to celebrate the vibrant growth of C.H.A.S.E. for Life (CPR, Heimlich, Awareness, Safety Education) on Saturday, October 18, 2008. This nationally recognized 3-year-old non-profit is on a mission to empower anyone with a hand on a child with the basic lifesaving skills needed to sustain a life until help can take over.
The event,“Viva La Chase”, took place at the home of Rick and Melanie Frick in Rumson, NJ. Three hundred and forty guests celebrated the recent translation of all of C.H.A.S.E for Life’s CPR and Choking Maneuver resources into Spanish at the chic fiesta which featured Hispanic culture, cuisine and music. The event raised $100,000.
Honoree, New Jersey State Senator Joseph M. Kyrillos, was praised for his unstinting support of the organization since its inception and Aetna along with Wachovia Securities were thanked for being the lead event sponsors for the third year in a row.
Ms. Boyle's organization has given infant/child CPR and Choking Maneuvers a facelift by enlisting help from fashion, rock and animation. CFL produced an animated instructional film called "How to Save a Life" Through the use of repetition, visual demonstration, educational songs and graphic buzz words C.H.A.S.E. educates in a modern, user-friendly way. Farley's motto is "You are “in the know” if you know what to do in a crisis."
Proceeds from the event will enable C.H.A.S.E. to launch a national safety & awareness campaign spotlighting Paddy the Penguin, the organization’s beloved mascot, while simultaneously marketing the availability of their Spanish resources."