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SAVINGS AND LEARN
CHASE FOR LIFE PARTNERS WITH THE AMERICAN RED CROSS TO BRING CPR,
HEIMLICH AND SAFETY EDUCATION TO A TOWN (AND SCHOOL, HOSPITAL, DOCTOR’S
OFFICE AND DMV!) NEAR YOU
Four years ago, Farley Boyle, a model and mother of three,
almost lost her then 2-year-old daughter Chase right in her
own backyard—with her sister, father and grandfather no
more than two feet from her. Thanks to a CPR course that
Farley and her husband, Patrick, took a few years prior, he
was able to bring his daughter back from the grips of death after she had silently slipped from their boat into the water between the boat and the dock. From that point forth, Farley worked tirelessly to raise awareness for the dire need for the simple and effective education that she and her husband were fortunate enough to possess. From CPR courses in her kitchen to CPR parties thrown by her family and friends to larger-than-life fundraisers and television appearances to a fun and easy-to-follow instructional DVD for both the North American and Latin American markets, this grassroots initiative has finally gone into the red—the Red Cross, that is.
THE FAMILY GROOVE: What is CHASE for Life?
FARLEY BOYLE: Chase is my daughter’s name and it now serves as an acronym for CPR-Health Awareness and Safety Education. We are a nonprofit with a mission of empowering anyone with a hand on a child with the basic lifesaving skills needed in a crisis to sustain a life until help can take over.
TFG: You founded CHASE for Life after your daughter’s near-fatal drowning accident. As a mother, how did the episode change you?
FB: It made me realize that life is a precious gift that can be taken from you within a matter of seconds and that at the end of the day, nothing is more important than healthy, safe kids!
TFG: You recently partnered with the Red Cross—which is huge! Why the Red Cross and why now?
FB: I feel like a surrogate mother who has interviewed hundreds of people to find the right parents to adopt my baby—a baby, if you will, that I’ve been nurturing and growing for two and a half years. I no longer have to be a one-man band going from door to door on sales calls, pitching and selling something that I believe in with all my heart but that isn’t accredited. The Red Cross logo and their stamp of approval will validate my mission tenfold.
TFG: In terms of your mission, where should infant/child CPR be available?
FB: Everywhere—hospitals, doctor’s offices, seventh- and eighth-grade health education classes, nursery/pre-K schools and, eventually, airport communal waiting areas along with the DMV as a prerequisite for those getting their restricted licenses.
TFG: A lot of parents who have taken a course still feel like they wouldn’t be able to use what they learned. What’s your advice for getting beyond the apprehension?
FB: You don’t have to do things perfectly for infant/child CPR to work. Doing something is better than doing nothing at all. Children’s bodies respond much faster and easier than adults’ bodies due to their compact sizes. They can reignite with just a spark.
TFG: With the summer here, what is your No. 1 tip for getting through it safely?
FB: Be prepared in case of an emergency/crisis. Making the time to get educated prior to an accident happening is one of your best defenses.
TFG: How can parents bring CHASE to their communities?
FB: Contact their local Red Cross chapter. We will be integrated nationally throughout ARC within a year or two.
TFG: What does every parent need to know about CPR and Heimlich education?
FB: It’s simple, anyone can do it and it works.
TFG: What’s next for CHASE for Life?
FB: To launch a huge national safety and awareness campaign spotlighting Paddy the Penguin (similar to how Smokey the Bear got off the ground back in the ’60s) along with taking our original song “Rescue” and making it into a music video that will serve as a PSA catering to the middle/high school and college demographic. We are looking to get airtime on VH1 and MTV, etc.
For the CHASE backstory, read our article “Empower to the People.”
Brush up on your water safety preparedness with these tips from the Red Cross.
For more on CHASE for Life, go to www.chaseforlife.org.