Who is Farley Boyle?
Farley Boyle has hit critical mass.
We refer to the latest sensation of
the society media in our region. God, how
we love this stuff! Definitely our guilty
From the Two River Times society
pages to MAR Magazine, we can't get
enough. You bet we keep track of who's
up and who's down. Who's in and who's
And when the latest issue of MAR
Magazine showed up in our mailbox, we
knew former model Farley Boyle had
clinched her position at the top.
"Runway Mom" was the first front
page headline about Mrs. Boyle.
"Chasing Farley Boyle"; was the second.
Ever hear of "pack journalism"?
That's when all the media jumps on some
Well, here in the triCity region - particularly in the greater Rumson area - we
have society pack journalism. Get mentioned prominently in a few of the society
media outlets, add in some photos if
you're strikingly beautiful, and - bamm!
- you are a sensation.
And so it is with Farley Boyle. This
chick/runway mom is all over the place!
(Man, is her name perfect, or what?)
Now, this Publisher has never met
Farley Boyle. And her claim to the spot
light is a nice one. Farley's young daughter Chase nearly drowned, but fortunately the family had been trained in CPR and
a tragedy was averted. So Farley started
a charity called CHASE for Life which raises money to provide free training in life saving techniques for those around children.
Farley is a former runway model with
three kids. We assume she's a resident
of Rumson, or its moral equivalent. And
she's made waves with her organization.
Our favorite society photo of her was one
in "The Book" published by the Two River
Times under the guidance of its owner,
The photo had a bunch of thirty-something hotties in tight jeans from the
Two Rivers area at a rock and roll themed
fundraiser for the organization, with
Farley in the center. It was like the women
were Farley's posse. Like the good looking girls in high school who hung out
Credit goes to the also hot forty-
something Diane Gooch for highlighting
this new star and her crowd. It's like the
torch is being passed to a new generation
of beautiful Rumson area socialites. Hey,
we've got no problem with it. They sure
take one great photo!
Let's make one thing perfectly clear
right now. Any snarkiness in our tone is
not directed at Farley Boyle. The point of
this column is to take note of an interesting phenomenon in the triCity region -
the existence of a real mass medium for
society news and gossip, and it's growing
as more so-called "high end" lifestyle
publications proliferate here.
That's what cracks us up. We highlight Farley Boyle simply because she is
the first real star of this new medium.
This gorgeous runway mom is everywhere.
So let's recognize Farley's accomplishments. She's taken what many
would consider a joke - the society news
coverage in our region - and used it and
her charisma to boost the profile of her worthy organization. Good for her.
Mrs. Boyle is immune from criticism
in these pages. She's not a public official
or media figure. She's not fair game. In
fact, as a private citizen doing charitable
work, Farley Boyle gets our thanks and
even some publicity for her group in this
column. That's why we're so nice to
Farley. She deserves it.
Plus, she may have an equally hot
sister who's single.
Oh, and we have to clear the air on
one last issue: This Publisher is not bitter
because I've never been in any of the
society pages. That's not why we poke
fun at the whole thing. Why should we be
bitter? No way. Stop looking at me! I'm
not bitter! I don't care.
Doesn't cross my mind. Not a bit...